digital.
marketing. consultancy.

YOUR BRANDS’ EXTERNAL SPECIALIST.

ANCA CONSULTANCY CONNECTS A NETWORK OF SPECIALISTS, BECOMING AN extension to, or creation of your business’ marketing team.

my
Services

HEAD OF MARKETING & DIGITAL FOR

platform experience

my approach.

strategy.

Whether a B2C, B2B or D2C business, strategic thinking needs to be applied to all of your business and marketing activities. In today's fiercely competitive market, having well-crafted and effective strategies is the key to standing out from the crowd, connecting with your target audience, and driving sustainable business growth.

  • I specialise in developing tailored strategies that align with your business plan, budgets, goals and objectives.

  • By leveraging our combined expertise, being aware and ahead of industry trends, together we can create comprehensive plans that encompass market research, brand positioning, customer segmentation, messaging, and channel optimisation.

  • With a strategic approach, I can empower your business to navigate the dynamic marketing landscape with confidence, ensuring that every brand or marketing initiative yields maximum impact and delivers measurable results.

tactics & actions.

In the dynamic world of marketing, tactics and actions play a crucial role in achieving business objectives and connecting with target audiences set from business plans & strategies. Effective marketing tactics involve a strategic blend of activities designed to create awareness, generate interest, and drive conversions, as well as generate advocacy/loyalty with customers.

These are all unique to your business and most importantly, budgets but I am able to support with or project manage:

  • DIGITAL | Paid campaigns & ads (PPC, Google, display, social), CRM & email marketing, social media & content marketing

  • MEDIA | Print, broadcast, outdoor/OOH and digital, as above

  • EXPERIENTIAL & EVENTS | Brand activation, exhibition materials/promotion, event marketing

Aligning the traditional marketing mix and 4Ps is key, that being your product (or service), price, place and promotion, however, also considering also modern marketing management in people, processes, programs and performance.

control & analyse.

Control and analysis are vital components for measuring the effectiveness and efficiency of your marketing efforts, as well as gaining insights to make informed decisions. Control involves setting measurable objectives and benchmarks to evaluate the performance of marketing campaigns and initiatives. It encompasses tracking key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI). By closely monitoring these metrics, we can assess the success of strategies, identify areas for improvement, and make data-driven adjustments to optimise future campaigns.

Including the analysis of the data collected during the control phase to gain actionable insights. This analysis can be conducted through various techniques, including data mining, market research, customer segmentation, and competitor analysis. By examining trends, patterns, and consumer behaviour, I can understand target audiences better, identify market opportunities, and tailor marketing strategies accordingly. Moreover, marketing analysis helps in identifying successful channels, messages, and campaigns, allowing marketers to allocate resources more effectively.

Both control and analysis are crucial for evaluating the effectiveness of our marketing activities, measuring ROI, and continuously improving marketing strategies.

Paul Bailey, Brand Strategy Director, Halo

Alex is one of the best Client Partners I have had the pleasure to work with. He's on top of his client work, and manages them with a seemingly easy-going manner (although I know full well how much work goes on behind the scenes with him).

On top of handling his clients needs and demands extremely well, he is also expert at developing new opportunities with clients. By building close relationships with them, he puts himself in the position to be a voice of reason, and I've seen him pick up many jobs with clients by becoming their right hand man.

Added to this, Alex has a real, in-depth digital expertise. His knowledge of the digital ecosystem is excellent and he has applied this knowledge to both our clients and also shared it openly with the rest of the team here at Halo.

All in all, Alex is a fantastic guy to have around a studio, and is a brilliant partner for both clients but also the studio team. I would whole-heartedly recommend working with Alex if you get the opportunity.

more work, clients & industries coming soon |

more work, clients & industries coming soon |

It’s been all go since starting full-time consultancy work so please bare with me, more information about my client work, services and my industry experience coming soon…